SY — websites and online stores for Florida Panhandle shops
SY
Design & build studio · Florida Panhandle

Your customers go home in August. Your shop can keep selling to them.

Free. Five things to fix, in writing, within a couple of hours.

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SY

What we build

What your shop needs online. Running, not described.

Along this coast the customers arrive and then go home — South Walton alone welcomed 1.93 million visitors in summer 2025. From Pensacola to Panama City, this is what a shop needs to keep selling to them once they have left. Walton County Tourism, Summer 2025 Visitor Tracking Study

Pick the job you need doing. Each one opens a real working store with sample products — choose, check out, nothing is charged.

1 / 5

Working demo · sample products and prices

Your best customers live five hours away — and can’t buy from you until next summer.

An online store in your shop’s own look: the pieces on your shelves, sizes and stock, shipping or pickup, reviews on every product. Try it — pick a size, see the bag, place a demo order. Nothing is charged.

Online storeShip or pick upReviews on every product
Seaside GoodsSample products & prices
Pocket tee, folded flat, white
The pocket tee worn, with olive trousers, white
Close-up of the pocket, the collar and the cotton, white

Pocket tee

$48

Colour: White

Pick a size.

Heavyweight slub cotton, garment-washed. Chest pocket, ribbed collar. Gets softer every wash.

Your bag

Pocket tee$48 each
1

Checkout

Deliver toBirmingham, AL · sample
PaymentCard · sample

Sample prices. Sales tax shown at an example 7%.

Demo complete

This was a demonstration. No order was placed and nothing was charged.

We built it for ourselves first

12,298 verified reviews on our own stores.
7,131eBay · 99.8% positiveOpen the profile ↗ 5,167Mercari · 5-star ratingOpen the profile ↗

Both profiles are public. Counted 18 Sep 2026 — open either one and check.

No app would show them all — so we built the one that does.

Reviews are what a stranger reads before they buy. Ours sat on eBay and Mercari where nobody shopping our store could see them, and the apps on the market only handled one platform. Everything below runs on the live store today.

See it on the live store

— Where a shopper sees it

Two places your customer sees the proof.

Desktop01 · The reviews wall
The reviews wall. Every review from both platforms on one page, searchable. This is the page a shopper lands on when they want to know whether you are real.
Phone02 · On every product
On every product page. The people who bought that exact item, on the page where they decide. Proof where the decision gets made.

The stores: Aromastylist.com · AromaMeta.com · what we built for each is in Work.

Work

Three businesses we own and operate.

Our own businesses, built the way we build for clients: brand design, storefronts, original products and customer tools.

Aromastylist.com home page Owned business

Aromastylist.com

Niche perfumery: discovery sets and samples from other houses, plus our own candles and home fragrance.

What we built
  • Storefront and catalog organisation: 330+ products across 40+ houses, arranged for discovery
  • Our own line, made in-house: 36 candles and home-fragrance products in three collections, plus 10 discovery boxes. Formulas, packaging and cards are ours
  • Searchable marketplace-feedback wall built into the store
  • Product-review tool: verified buyers of each item shown on its own page
AromaMeta.com home page Owned business

AromaMeta.com

Our own fragrance brand, from formulation to the storefront.

What we built
  • Original product and packaging development: 13 fragrances, bottle, box and insert-card design
  • Storefront built around six collections
  • Consistent product imagery: one visual system across every page
unitedsurfacecoatings.com home page Owned business

UnitedSurfaceCoatings.com

Francis's federal supply business: industrial, MRO and facility products sold to government buyers.

What we built
  • Site built to win work from buyers who check credentials first: certifications, codes and set-asides on the first screen
  • Six commodity lines and the five steps from quote to invoice, written so a buyer can act without a phone call
  • Quote requests arrive by email and phone, no forms to chase

What you get

We design, build, run and grow your website.

  1. We design distinctive websites that reflect your business and make the next step clear for your customers.

    BrandLayoutCheckout journeyCopyPhotography direction
— DesignPage plane

How it goes

From first review to ongoing support.

  1. Free written review

    Send us your site or your Instagram. Within a couple of hours you get five specific things to fix, personally reviewed by us. No call needed.

    You payNothing

  2. Written scope

    What we will build, what it costs and when. For projects, half is paid at scope; nothing is billed by the hour.

    You payHalf, at scope

  3. Build on staging

    Your old site keeps selling while the new one is built beside it. You see progress on a private link.

    You payNothing

  4. Launch + 7-day watch

    Second half paid at launch. For seven days we watch orders, forms and speed and fix defects in what we built.

    You payHalf, at launch

  5. Run & grow

    Optional, month to month: updates, fixes, measurement and improvements to the steps that lead to sales.

    You payMonthly, if you want it

Packages

Launch. Growth. Partner.

Two are projects with a start and an end. One is ongoing support. Projects start at $1,500; after the free review, the written scope fixes the price and what each includes.

Project

Launch

One shop, one gallery or one rental location.

From $1,500

What’s included
Includes
Design and build of the site (up to 8 pages), mobile-first, plus one tool defined in the scope — an online store, an appointment page or a booking form — launch and the 7-day watch.
Not included
Photography, long-form copywriting, third-party software and licences.
Timing
Estimated in the scope (indicatively 3–5 weeks).
After launch
7-day watch: we monitor orders, forms and speed and fix defects in what we built. Then 30 days of defect fixes; new requests are scoped separately.
Project

Growth

Larger catalogs and more than one location: shops with many products, galleries, rental fleets.

Priced to scope

What’s included
Includes
Everything in Launch, plus the options you choose in the written scope: a larger catalog, shipping and pickup rules, customer accounts, gift cards, rental booking. Compatibility with the register or booking system you already use is confirmed before we quote.
Not included
Photography, third-party software and licences, data migration beyond your current listings.
Timing
Estimated in the scope (indicatively 6–10 weeks).
After launch
7-day watch as in Launch, then 60 days of defect fixes; new requests are scoped separately.
Ongoing

Partner

Ongoing support for a site we built: for owners who want it kept working and improving.

Priced to scope · monthly

What’s included
Includes
Updates, content changes, defect fixes, measurement and monthly improvements to the steps that lead to sales, with a monthly report.
Not included
New builds, brand systems, packaging or photography direction — each scoped separately as an addition. Media spend, print runs, third-party software.
Timing
Starts after Launch or Growth.
Terms
Billed monthly on terms set in the scope.

Launch and Growth: half at scope, half at launch. You control your domain registration and service accounts, and own your content and agreed deliverables. Third-party platforms and software remain subject to their providers’ terms and separate charges.

About SY

Two people on the Panhandle who run businesses of their own.

Shushanik Sedrakyan, founder of SYShushanik Sedrakyan at the desk, working

Shushanik Sedrakyan

Founder · design, brand and build

Designs and builds the sites and the brands behind them. Selling online since 2016 through Aromastylist and AromaMeta. Degrees in business, civil engineering and neuroscience.

Francis Blanfort at the same desk, working at a laptop

Francis Blanfort

Co-founder · websites and brands

U.S. Navy veteran. Owner of United Surface Coatings in Fort Walton Beach, supplying federal buyers across the Panhandle since 2017. Builds the websites and brand systems behind SY.

We started SY to bring the experience of running our own stores to businesses across the Panhandle. We design around what customers need and what owners manage every day.

Send us your site or Instagram. We send back five things to fix.

Within a couple of hours, personally reviewed by us. Free, no call needed.

Rather just text? Send your website or Instagram to 850-687-2845.

Call or text850-687-2845
WhereFort Walton Beach, Florida · we work across the Panhandle